Sharper focus, steady energy and fewer afternoon crashes, from the food you already buy
A short, practical guide to eating for your workday. Read it in one evening and use it at lunch tomorrow.
- 35-page PDF guide
- 25 example meals
- Real food, no supplements
You know the afternoon I mean
- 10:40am
You're hungry again two hours after breakfast, and your attention keeps drifting to the snack drawer.
- 1:15pm
The big lunch felt like a reward. Forty minutes later your eyes feel heavy and the afternoon plan looks impossible.
- 3:00pm
You read the same email three times, then reach for a third coffee that does less than the first one did at nine.
Most of the time, the cause is what you eat and drink during the day. That's good news, because your next meal is a chance to fix it.
Five levers decide how sharp you feel at 3pm
Healthy food at the wrong time, or in the wrong amount, can still flatten your afternoon. Focus Fuel works on five levers you control at your next meal.
- 01
Blood sugar
The wrong carbs at the wrong time spike your blood sugar, then drop it. That drop is a big part of why your afternoons feel sleepy and unfocused.
- 02
Protein
Protein keeps you full and steady. But how much you eat, and when, decides whether your focus lasts all afternoon or fades by 2pm.
- 03
Caffeine timing
Well-timed coffee carries your deep work. Badly timed, it fades as your hardest meeting starts.
- 04
Hydration
Low water intake shows up as a dull headache and a shorter attention span, often before you notice you're thirsty. And it's not just how much you drink, but when.
- 05
Meal size
Too much food before a big call means you pay for it with your focus. But if you eat too little, you'll be hunting for a snack halfway through.
Real pages from the guide
35 pages you can read in one evening. Here are a few of them.
The Focus Plate: one formula for every meal 
Coffee and water timing, with the caffeine in each drink 
A crash day and a focus day, hour by hour 
25 example meals with protein and plate breakdowns
Hi, I'm Martin
I'm a serial entrepreneur and founder, and I've coached people on food and training for more than five years. When you're building companies, your mind is the main thing you work with. I can't afford to feel sluggish, foggy or flat, whether it's a pitch in the morning, a hard decision late at night or a full day of people counting on me.
So I know the feeling of needing to be switched on all the time. Focus Fuel is how I eat to stay clear-headed and energized from the first hour to the last, without crashes and without living on coffee. I kept it short on purpose, so you can read it tonight and use it at lunch tomorrow.
Built for
- Founders
- Executives
- Business owners
- Managers
- Salespeople
- Consultants
- Developers
- Lawyers
- Accountants
- Remote workers
What readers say
Didn't expect much for $17 to be honest. But I actually learned a few things I'd never thought about before. Really easy to follow too.
James W.E-commerce store owner I run a small agency and my days are usually a mess. Some days I'm in meetings for 6 hours, other days I forget to eat until 3pm.
What I liked about this was that I didn't have to completely change how I eat. I just started making better choices with the food I was already buying.
Still not perfect with it, especially when things get busy, but it's been genuinely useful.
Daniel P.Marketing agency founder My girlfriend actually noticed I was cooking more at home, which is funny because that wasn't why I bought it. I just wanted something simple that would help me eat better without spending hours thinking about it.
The meal examples helped a lot with that.
Alex C.Software developer Most nutrition guides I've bought just tell you the same obvious stuff. This one had a few ideas I could actually apply to my workday. The sections on meal timing were especially useful.
Emma T.Accountant I'll be honest, I haven't followed everything in the guide. I started with breakfast and changed a couple of things about when I drink coffee.
That alone made it worth reading for me. I appreciate that it's written for normal people who have work and other things going on.
Stefan R.Startup co-founder Since starting my business, I've mostly been eating whatever's convenient. I wanted some structure without tracking calories or spending hours meal prepping. The guide helped me to find a few simple meals I can rotate throughout the week. I'm still not perfect with it, but eating better feels a lot easier now.
Oliver B.SaaS founder Used a couple of the ideas while travelling for work last week. Normally I just grab whatever's at the airport. Having some simple rules for choosing meals was surprisingly helpful.
Priya S.Business development consultant
Everything in Focus Fuel
- 35-page PDF
- 11 chapters
- 25 example meals
- Read it in one evening
Understand your afternoon
- Value $27
Why your focus drops at 3pm, and the 5 levers
What really happens after lunch, and how to structure your meals so you stay sharp all afternoon instead of losing the best hours of your workday
Build your plate
- Value $17
The Focus Plate formula
How to build every meal so it leaves you at your sharpest for whatever task comes next
- Value $17
The breakfast that lasts until lunch
How to stop snacking through the morning and build a breakfast that has you ready for the work ahead
- Value $12
Foods worth eating more of
Everyday foods that support your brain health for the long run
Time your day
- Value $17
Coffee and water timing
How to manage your caffeine so you get the most out of every cup, instead of it just pushing your cortisol up
- Value $17
Eating around meetings and deep work
What to eat before an important call so you walk in focused, sharp and ready to close
- Value $12
Snacks and the desk drawer
How to snack so it keeps you productive, without the extra weight creeping on
See it in practice
- Value $17
The 7 focus-killing mistakes
The habits that quietly cost you your afternoon, with a fix for each
- Value $17
A crash day and a focus day, side by side
The same workday eaten two ways, hour by hour
- Value $37
25 example meals with plate breakdowns
Breakfasts, lunches, dinners and snacks you can make this week
Your price today
$17
Founding price for the first 100 buyers.
One-time payment · Instant digital access
71 of 100 founding spots left at $17
Before you buy
Does it take a lot of time to prepare the food?
Not at all. The guide gives you all kinds of options, and some of them take only a minute or two to make. There are also meals you can pack and take with you for lunch, so you don't need to spend your Sundays meal prepping.
I have my own food preferences. Will it still work?
Yes. The whole Focus Fuel guide is designed around the foods you already like to eat. It shows you how to structure them, and it never forces you to eat foods you don't like.
Is it vegetarian friendly?
Yes. The guide includes vegetarian meal options, and everything in it works just as well if you're a vegetarian or even vegan.
Is it hard to follow?
Not at all. Focus Fuel gives you a simple foundation for structuring your meals so they support your work, using the foods you already eat. You don't need to count calories or weigh every gram of food, and you can start with one change and add the rest later.
Do I need supplements?
No. Focus Fuel is built to be as simple and natural as possible. It works with the food you already eat every day and shows you how to structure it.
How do I get it?
Straight after you pay, you can open your downloads, and an email with your private download link reaches your inbox within a minute. You can read it on your phone, tablet or computer.
Can I get a refund?
Focus Fuel is an instant digital download, so all sales are final. If a file doesn't open or something's missing, send us an email and we'll fix it.
Make tomorrow's 3pm feel like 10am
Read Focus Fuel tonight. Build your first Focus Plate at lunch tomorrow. Then notice how the afternoon goes.
One-time payment · Instant digital access
71 of 100 founding spots left at $17